This solution was created for Bamboo Group’s mobile marketing agency. Its paid users are able to send targeted SMS, Push, Viber, and e-mail messages up to 1,000 characters long. The mobile marketing platform also gives its users access to different types of data reports.
About the Project
Overview:
- Project team: 13 people
- Delivery date: active development
Challenge
The goal was to design and implement a platform performing automated, multi-channel electronic mailouts via the web based management tool which would enable our clients to view their account balance, the number and type of messages sent, and multiple types of reports.
Solution
To address the challenge, we did the following:
- Integrated the system with MNP and HLR API. This integration ensured efficient handling of mobile number portability (MNP) and home location register (HLR) data, enhancing the platform’s capability to reach subscribers across different networks.
- Developed a New Dispatch Sending Daemon. This component was instrumental in automating and streamlining the dispatch process, enabling swift and reliable delivery of messages across channels.
- Integrated the system with the Telegram Messenger Platform.
- Integrated the system with SuperMag Loya, a loyalty management system.
- Provided platform tech support.
Technologies we used:
Javascript, Perl, Lua, Percona, MySQL, Redis, Node.js, Angular, Express.js, RabbitMQ
Features for Business Clients
Businesses can easily send messages to their subscriber list across various communication channels.
Build customized subscriber groups for tailored messaging campaigns and segmentation.
Monitor account balance to manage resources effectively.
Track and analyze responses to SMS campaigns, facilitating engagement analysis and campaign refinement.
Access the list of subscribers for targeted communication and analytics.
Maintain control over communications by managing a blacklist of subscribers, ensuring messages are not sent to unwanted recipients.
Purchase SMS packages to ensure uninterrupted service and scalability.
Results
We designed and implemented a paid platform which allows our users to send bulk electronic messages to their clients, obtain feedback from them, and see the share of those who open and read their messages. Users can also order SMS packages so the system can work as an enterprise SMS service or web-to-SMS service.
The platform can also be utilized in the e-commerce sector to send regular messages (newsletters, sales notifications, etc.) to a subscriber base. The platform’s functionality is continually extended so the solution stays cutting-edge and meets the latest market requirements.
